Build real-time travel recommendations using AI agents on Amazon Bedrock

Generative AI is transforming how businesses deliver personalized experiences across industries, including travel and hospitality. Travel agents are enhancing their services by offering personalized holiday packages, carefully curated for customer’s unique preferences, including accessibility needs, dietary restrictions, and activity interests. Meeting these expectations requires a solution that combines comprehensive travel knowledge with real-time pricing and […]

Deploy a full stack voice AI agent with Amazon Nova Sonic

AI-powered speech solutions are transforming contact centers by enabling natural conversations between customers and AI agents, shortening wait times, and dramatically reducing operational costs—all without sacrificing the human-like interaction customers expect. With the recent launch of Amazon Nova Sonic in Amazon Bedrock, you can now build sophisticated conversational AI agents that communicate naturally through voice, […]

Manage multi-tenant Amazon Bedrock costs using application inference profiles

Successful generative AI software as a service (SaaS) systems require a balance between service scalability and cost management. This becomes critical when building a multi-tenant generative AI service designed to serve a large, diverse customer base while maintaining rigorous cost controls and comprehensive usage monitoring. Traditional cost management approaches for such systems often reveal limitations. […]

Evaluating generative AI models with Amazon Nova LLM-as-a-Judge on Amazon SageMaker AI

Evaluating the performance of large language models (LLMs) goes beyond statistical metrics like perplexity or bilingual evaluation understudy (BLEU) scores. For most real-world generative AI scenarios, it’s crucial to understand whether a model is producing better outputs than a baseline or an earlier iteration. This is especially important for applications such as summarization, content generation, […]

Building cost-effective RAG applications with Amazon Bedrock Knowledge Bases and Amazon S3 Vectors

Vector embeddings have become essential for modern Retrieval Augmented Generation (RAG) applications, but organizations face significant cost challenges as they scale. As knowledge bases grow and require more granular embeddings, many vector databases that rely on high-performance storage such as SSDs or in-memory solutions become prohibitively expensive. This cost barrier often forces organizations to limit […]

Implementing on-demand deployment with customized Amazon Nova models on Amazon Bedrock

Amazon Bedrock offers model customization capabilities for customers to tailor versions of foundation models (FMs) to their specific needs through features such as fine-tuning and distillation. Today, we’re announcing the launch of on-demand deployment for customized models ready to be deployed on Amazon Bedrock. On-demand deployment for customized models provides an additional deployment option that […]

Building enterprise-scale RAG applications with Amazon S3 Vectors and DeepSeek R1 on Amazon SageMaker AI

Organizations are adopting large language models (LLMs), such as DeepSeek R1, to transform business processes, enhance customer experiences, and drive innovation at unprecedented speed. However, standalone LLMs have key limitations such as hallucinations, outdated knowledge, and no access to proprietary data. Retrieval Augmented Generation (RAG) addresses these gaps by combining semantic search with generative AI, […]

Accenture scales video analysis with Amazon Nova and Amazon Bedrock Agents

This post was written with Ilan Geller, Kamal Mannar, Debasmita Ghosh, and Nakul Aggarwal of Accenture. Video highlights offer a powerful way to boost audience engagement and extend content value for content publishers. These short, high-impact clips capture key moments that drive viewer retention, amplify reach across social media, reinforce brand identity, and open new […]

Deploy conversational agents with Vonage and Amazon Nova Sonic

This post is co-written with Mark Berkeland, Oscar Rodriguez and Marina Gerzon from Vonage. Voice-based technologies are transforming the way businesses engage with customers across customer support, virtual assistants, and intelligent agents. However, creating real-time, expressive, and highly responsive voice interfaces still requires navigating a complex stack of communication protocols, AI models, and media infrastructure. […]

Enabling customers to deliver production-ready AI agents at scale

AI agents will change how we all work and live. Our AWS CEO, Matt Garman, shared a vision of a technological shift as transformative as the advent of the internet. I’m energized by this vision because I’ve witnessed firsthand how these intelligent agent systems are already beginning to solve complex problems, automate workflows, and create […]