Create personalized products and marketing campaigns using Amazon Nova in Amazon Bedrock
This post was written with Jake Friedman from Wildlife. Businesses are seeking innovative ways to differentiate themselves through hyper-personalization and enhanced customer experiences. At the Cannes Lions International Festival of Creativity 2025, AWS showcased The Fragrance Lab, an interactive and inspiring experience that demonstrates how generative AI can support the development of hyper-personalized consumer goods […]
Tyson Foods elevates customer search experience with an AI-powered conversational assistant
Tyson Foodservice operates as a critical division within Tyson Foods Inc., using its extensive protein production capabilities to supply a diverse array of foodservice clients across multiple sectors. As one of the largest protein providers in the US, Tyson Foods produces approximately 20% of the nation’s beef, pork, and chicken, which forms the foundation of […]
Enhance AI agents using predictive ML models with Amazon SageMaker AI and Model Context Protocol (MCP)
Machine learning (ML) has evolved from an experimental phase to becoming an integral part of business operations. Organizations now actively deploy ML models for precise sales forecasting, customer segmentation, and churn prediction. While traditional ML continues to transform business processes, generative AI has emerged as a revolutionary force, introducing powerful and accessible tools that reshape […]
Simplify access control and auditing for Amazon SageMaker Studio using trusted identity propagation
AWS supports trusted identity propagation, a feature that allows AWS services to securely propagate a user’s identity across service boundaries. With trusted identity propagation, you have fine-grained access controls based on a physical user’s identity rather than relying on IAM roles. This integration allows for the implementation of access control through services such as Amazon […]
Benchmarking document information localization with Amazon Nova
Every day, enterprises process thousands of documents containing critical business information. From invoices and purchase orders to forms and contracts, accurately locating and extracting specific fields has traditionally been one of the most complex challenges in document processing pipelines. Although optical character recognition (OCR) can tell us what text exists in a document, determining where […]
How Infosys built a generative AI solution to process oil and gas drilling data with Amazon Bedrock
Enterprises across industries like healthcare, finance, manufacturing, and legal services face escalating challenges in processing vast amounts of multimodal data that combines text, images, charts, and complex technical formats. As organizations generate multimodal content at unprecedented speed and scale, document processing methods increasingly fail to handle the intricacies of specialized domains where technical terminology, interconnected […]
Streamline employee training with an intelligent chatbot powered by Amazon Q Business
Amazon Q Business is a generative AI-powered assistant for interacting with organizational knowledge and enterprise systems. In addition to providing built-in connectors and plug-ins to connect seamlessly to over 40 popular enterprise systems, Amazon Q Business provides the ability to interact seamlessly with other third-party applications using custom plugins. Some of the enterprise systems that […]
Create a travel planning agentic workflow with Amazon Nova
Traveling is enjoyable, but travel planning can be complex to navigate and a hassle. Travelers must book accommodations, plan activities, and arrange local transportation. All these decisions can feel overwhelming. Although travel professionals have long helped manage these complexities, recent breakthroughs in generative AI have made something entirely new possible—intelligent assistants that can understand natural […]
Introducing Amazon Bedrock AgentCore Gateway: Transforming enterprise AI agent tool development
To fulfill their tasks, AI Agents need access to various capabilities including tools, data stores, prompt templates, and other agents. As organizations scale their AI initiatives, they face an exponentially growing challenge of connecting each agent to multiple tools, creating an M×N integration problem that significantly slows development and increases complexity. Although protocols such as […]
Build a scalable containerized web application on AWS using the MERN stack with Amazon Q Developer – Part 1
The MERN (MongoDB, Express, React, Node.js) stack is a popular JavaScript web development framework. The combination of technologies is well-suited for building scalable, modern web applications, especially those requiring real-time updates and dynamic user interfaces. Amazon Q Developer is a generative AI-powered assistant that improves developer efficiency across the different phases of the software development […]