How Vidmob is using generative AI to transform its creative data landscape

This post was co-written with Mickey Alon from Vidmob. Generative artificial intelligence (AI) can be vital for marketing because it enables the creation of personalized content and optimizes ad targeting with predictive analytics. Specifically, such data analysis can result in predicting trends and public sentiment while also personalizing customer journeys, ultimately leading to more effective […]

Fine-tune Llama 3 for text generation on Amazon SageMaker JumpStart

Generative artificial intelligence (AI) models have become increasingly popular and powerful, enabling a wide range of applications such as text generation, summarization, question answering, and code generation. However, despite their impressive capabilities, these models often struggle with domain-specific tasks or use cases due to their general training data. To address this challenge, fine-tuning these models […]

Ground truth curation and metric interpretation best practices for evaluating generative AI question answering using FMEval

Generative artificial intelligence (AI) applications powered by large language models (LLMs) are rapidly gaining traction for question answering use cases. From internal knowledge bases for customer support to external conversational AI assistants, these applications use LLMs to provide human-like responses to natural language queries. However, building and deploying such assistants with responsible AI best practices […]